GUOGANG GROUP
On September 24, all staff members of the Huangdao and Chengyang branches of Shandong Guogang Commercial Group participated in Alibaba International Station's targeted recruitment conference for cross-border e-commerce sellers, titled "AI Speeds Up the Future: Seize Global Opportunities." On the same day, the Weifang branch sent three employee representatives to attend a digital globalization exhibition. Through this coordinated "multi-region linkage + targeted participation" approach, the group simultaneously advanced its layout in the cross-border e-commerce sector, building momentum for expanding its global trade footprint.
The Alibaba International Station conference was held in Huangdao District, Qingdao, focusing on the core theme of "AI Empowering Foreign Trade" and providing an in-depth analysis of cross-border e-commerce trends and hot product opportunities for 2025. During the event, Alibaba International Station's Qingdao regional team shared practical AI solutions for intelligent product listing, customer engagement, and marketing. A case study from Shandong Liangong Fitness Equipment Co., Ltd.—detailing its journey from startup to achieving an annual turnover exceeding 5 million RMB and becoming a top player in its niche category—offered Shandong Guogang employees a clear perspective on the growth potential of cross-border e-commerce. Staff from the Huangdao and Chengyang branches took part in the "AI-Enabled Foreign Trade Hands-On Practice" session and received one-on-one guidance from account managers, systematically learning digital operation methods for B2B foreign trade processes.
Simultaneously, the three representatives from the Weifang branch engaged in deep exchanges with multiple cross-border service providers and technology vendors at the digital globalization exhibition. They gathered up-to-date information on cross-border payment solutions, logistics and warehousing, and branding strategies for global expansion, collecting firsthand insights to support the group's future diversification into multi-category cross-border businesses. Both events concluded with group photos, commemorating key moments in the company's strides toward global business expansion.
A representative of Shandong Guogang Commercial Group stated that the synchronized multi-region participation in cross-border themed activities represents a significant practice in implementing the group's "Digital Globalization" strategy. The full involvement of the Huangdao and Chengyang branches aimed to build a comprehensive understanding of cross-border e-commerce across the entire team, while the Weifang branch's targeted exploration provided direction for future resource integration. Moving forward, the group will leverage the AI-powered foreign trade tools and industry knowledge gained from these events to gradually advance the global market layout of its products. By embracing cross-border e-commerce as a breakthrough strategy, the group aims to break through intense domestic competition and increase its share of profits in the global market.
