GUOGANG GROUP
On September 28, 2025, the 20th Asia Brand Festival, themed "Stepping into a New Digital World of Brand RWA," grandly opened in Hong Kong. This industry gathering, focused on brand digital transformation and the construction of a financial ecosystem, attracted brand leaders and elite professionals from across Asia. Shandong Guogang Commerce Group stood out during the accompanying awards ceremony, securing two honors: "2025 China's Top Ten Leading Enterprises in Brand Globalization" and "2025 Asia's 500 Leading Brands." Chairman Zhao Sen was also awarded the title of "2025 China's Top Ten Leading Figures in (Industry) Brand." Both Chairman Zhao Sen and Guo Yanting, Head of the International Trade Department, were invited to deeply participate in the event, contributing their insights and strategies for brand development and industrial upgrading.
The festival featured a rich and well-structured agenda, from initial check-in to themed events, forums, awards ceremonies, and evening banquets, creating a comprehensive platform for brand exchange and value co-creation: The event began with guests arriving and checking in, with live snippets capturing interactions among industry elites, setting the stage for the festival. The subsequent opening ceremony and themed events centered on the core theme of "Stepping into a New Digital World of Brand RWA." In his speech, former Thai Prime Minister Wang Pengdi emphasized that ASEAN and China, as the "twin engines" of Asian economic growth, need to deepen cross-border cooperation through brands as a link to unlock regional synergistic potential. He also served as a distinguished guest, witnessing strategic signings and bell-ringing ceremonies. Yang Tianhua, President of the ASEAN-China General Chamber of Commerce and Industry, highlighted the importance of cross-border brand collaboration, proposing to link regional resources through brands to foster synergistic economic development in Asia. He also participated in witnessing several key segments. The insights shared by these two guests provided macro-level guidance for brand digital transformation and cross-border synergistic development, setting the strategic tone for the entire festival.
During the "Asia Brand International Forum—Building a Brand Financial Ecosystem Chain" session, Chairman Zhao Sen shared the stage with industry leaders such as Cai Weicai, Senior Vice President of Thailand's Kasikornbank, and Pan Ban, Head of Brand Public Relations at Vatti. They engaged in in-depth discussions on constructing a brand financial ecosystem. Drawing on Shandong Guogang Commerce Group's practices in commercial management and industrial operations, Zhao Sen proposed that "the brand financial ecosystem must be rooted in the real economy, with digitalization as the link, to achieve efficient synergy among capital, brands, and markets." He emphasized the long-term value creation of brands empowered by finance.
As an emerging force in the field of commercial management, Shandong Guogang Commerce Group has deeply cultivated brand operations and industrial ecosystem construction. The participation of Chairman Zhao Sen and Head Guo in Hong Kong not only marked the group's debut on the international brand stage but also leveraged the Asia Brand Festival platform to explore trends in brand digitalization with industry partners, paving new paths for the group's brand financial cooperation and international expansion.
The 20th Asia Brand Festival served as a critical bridge for exchange among Asian brands. Shandong Guogang's deep involvement and multiple accolades underscore its commitment to brand value and industry ecosystem co-construction, injecting new momentum for the group to seize opportunities in brand digital transformation and deepen its industrial layout.
