GUOGANG GROUP
On September 21, 2025, the 2025 Global Supply Chain Brand Globalization Summit was grandly held in Beijing. At the invitation of Liang Tiemin, Chairman of the Chinese Entrepreneurs Association, Zhao Sen, Chairman of Shandong Guogang Commercial Group, and General Manager Gao Yuan led the Group's core management team—including Guo Yanting, Head of the International Trade Department; Sun Peng, Chief Secretary; Zhang Xiaohui, Head of the External Liaison and Business Department; and Team Leader Gao Yuanjun—to attend the summit. The team was also invited to a welcome dinner hosted by Milojko Spajić, Prime former Minister of Montenegro.
The high-level summit was organized by the Chinese People's Association for Friendship with Foreign Countries. With its high-level positioning and global resource integration capabilities, the summit brought together global Chinese business leaders, government officials from various countries, and representatives of international organizations. It not only fostered industry consensus but also established a high-quality platform for the exchange of ideas and mutual learning in the field of global supply chains and brand globalization.
Prior to the dinner, Chairman Zhao Sen, representing Shandong Guogang, held business talks with Prime Minister Spajić. The Prime Minister acknowledged Shandong Guogang's comprehensive capabilities and expressed a willingness to deepen cooperation. Chairman Zhao Sen highly valued this exchange, and the two parties ultimately reached a strategic consensus and signed a strategic cooperation agreement.
During the summit, in addition to the core dialogue sessions, a "Global Outstanding Supply Chain Brand Globalization Project Exhibition Zone" was meticulously set up to showcase innovative achievements in corporate brand globalization. Simultaneously, a "One-on-One Precision Matching Platform" was established to help companies form cooperative alliances through demand matching, enabling a two-way empowerment of "idea exchange" and "business implementation."
In his speech, Chairman Zhao Sen emphasized that, in the current global economic and trade landscape, "supply chain collaboration + brand globalization" has become a core pathway for Chinese enterprises to expand into international markets and enhance global competitiveness. It is also a key driver for promoting high-quality national economic development and fostering new momentum in foreign trade. Regarding Shandong Guogang's future plans, he clearly stated that the Group will focus on "resource sharing and cooperative win-win" outcomes, actively collaborating with high-quality domestic and international enterprises and institutions to build a cross-regional supply chain cooperation platform. Subsequently, the Group's Chief Secretary, Sun Peng, delivered a speech, proposing efforts to deeply integrate "brand globalization" with "supply chain optimization." This initiative aims to help more Chinese brands break through international market barriers and secure advantageous positions within the global supply chain system, thereby contributing "Guogang Strength" to the sustainable development of global supply chain brand globalization.
At the event, Prime Minister Spajić presented Shandong Guogang Commercial Group with the title of "China-Europe Friendly Cooperation Recommended Unit," while General Manager Gao Yuan was honored as a "China-Europe Friendly Exchange Envoy." Li Xiaohua, Chairman of the Board of Hong Kong Huada Investment Group and Honorary President of the Chinese Red Cross Foundation, extended his congratulations to Shandong Guogang and expressed his desire to deepen cooperation. Attendees rose together for a toast, celebrating the fruitful outcomes of the collaboration.
The summit concluded with a group photo of all participants, marking a successful end to this exchange event, which embodied the values of "building consensus, connecting resources, and empowering the industry." The successful hosting of this summit not only broke down geographical and industrial chain barriers, building bridges for cross-sector cooperation between domestic and international enterprises, but also enhanced the industry's collaborative capacity to respond to global market changes through the exchange of ideas and experiences. Furthermore, it deeply aligned with China's national strategies of "brand globalization" and "supply chain globalization," injecting new vitality into the high-quality development of the country's foreign trade and helping to build a more open, inclusive, and mutually beneficial new landscape for global economic and trade cooperation.
