Official Account Operation
Qingdao, Huangdao, Development Zone, Weifang, Dongying, Weihai, Yantai, Rizhao, Shanghai, Tianjin, Guangzhou,Hong Kong | Bachelor’s degree or above
Corporate Publicity Department | 2025-05-13
Job Responsibilities:
1. Responsible for the overall planning and daily operation of the company's official account, including content strategy, editing, and publishing, ensuring alignment with the company's positioning and audience needs.
2. Analyze operational data such as readership and engagement rates, adjusting strategies based on feedback to enhance user activity.
3. Plan creative online campaigns to strengthen corporate culture dissemination and shape a positive corporate image.
4. Coordinate departmental resources, track trends, and ensure content compliance and timely delivery.
Requirements:
1. Bachelor’s degree or above in Journalism, Chinese Language & Literature, Advertising, or related fields.
2. Proficient in PS, Xiumi, etc., capable of independent graphic design, and familiar with full-process official account operations.
3. Knowledgeable about state-owned enterprise (SOE) communication standards; strong aesthetic sense and data analysis skills.
4. Prior experience in SOE or institutional communications preferred.
Compensation Structure:
Probation Period:1-3 months. Outstanding performers may be considered for early confirmation of employment.
Basic salary for probationary employees at Qingdao headquarters and branch offices: RMB 3,500.
After confirmation:
Qingdao headquarters: RMB 5,500.
Branch offices (excluding Shanghai and Hong Kong): RMB 5,000.
Shanghai branch:
Probationary period: RMB 5,000.
After confirmation: RMB 6,500.
Hong Kong branch:
Probationary period: RMB 5,000.
After confirmation: RMB 7,000.
Performance Salary:Linked to individual performance appraisals, distributed monthly/quarterly based on appraisal results.
Allowances and Benefits:Five social insurances and one housing fund, meal allowance, high-temperature allowance (for 3 months), etc., issued in accordance with company regulations.
Bonuses:Annual year-end bonuses will be distributed based on the company's operational performance and employees' annual performance.
Work Locations:
Qingdao, Huangdao, Development Zone, Weifang, Dongying, Weihai, Yantai, Rizhao, Shanghai, Tianjin, Guangzhou,Hong Kong
Application Email:
cnguogang@163.com
Modify the email subject to "Region + Department + Position + Name" when submitting your resume.